Sales
Professional
Extended Thinking
Connectors

Create a sales proposal presentation

Create a polished client proposal deck with professional layouts data visualizations and cohesive design—then refine through feedback until it matches your standards.
Try in Claude
  • Category
    Sales
  • Model
    Opus 4.5
  • Features
    Extended Thinking
    Connectors
  • Share
    Copy link
    https://claude.com/resources/use-case/create-a-sales-proposal-presentation
1

Describe the task

Claude can build complete presentation decks with thoughtful slide layouts, clean data visualizations, and consistent typography. Describe your proposal content and design preferences, and Claude creates a professional deck you can refine through iteration.

With Opus 4.5, the conversation can continue as long as the work requires—so you can reference earlier decisions, reuse approaches that worked, and maintain consistency across rounds of feedback without starting over or re-explaining context.

I'm putting together a proposal deck for Midwest Regional Health, a healthcare network we've been in conversations with about our patient engagement platform.

Search my Google Drive for documents with "Midwest Regional" in the title—there should be discovery call notes, their RFP, and a competitive analysis we did.

Pull the relevant information to build out these slides: Make sure to include executive summary, their challenges, our solution and how it addresses their specific situation, implementation approach, pricing, case study (find a similar healthcare client we can reference), timeline and next steps.

Design direction: Clean and professional, but not sterile. I want something modern and approachable while still appropriate for hospital executives. Use premium typography (not default fonts) and our brand colors from the logo I'm uploading. Make sure text is conservatively sized so nothing gets cut off, and verify that no elements overlap.

Next
Ask Claude
2

Give Claude context

Connect Claude to your files and provide brand assets so the proposal pulls from your actual client materials and reflects your visual identity.

Required context

Enable the Google Drive integration so Claude can search for and pull from your discovery notes, RFPs, competitive analysis, and past proposals. Upload your company logo for color extraction and brand consistency. If you have a past deck with the look you want, share it as a style reference—showing works better than describing.

Enable Extended Thinking in settings to help Claude synthesize information across multiple source documents and plan cohesive slide layouts.

Google Drive
Past proposal slides
PPTX
Discovery call notes
DOC
Past proposal slides
PPTX

Optional context

For more complex, multi-step tasks turn on Extended Thinking for Claude to spend sophisticated layouts and narrative structure throughout the slides.

Extended Thinking
3

What Claude creates

Claude searches your connected files, synthesizes the relevant information, and delivers a complete proposal deck with professional layouts and consistent design, ready for refinement based on your feedback.

From Claude

I found several relevant documents in your Drive: the Midwest Regional discovery call notes from October, their RFP response, your competitive analysis, and your standard pricing sheet. I've synthesized these into a proposal deck.

Sales Proposal – Midwest Regional Health (7 slides)

The design uses your brand's navy blue as the primary color with a warm teal accent. I've kept text conservatively sized throughout for projector readability and verified that no elements overlap.

Here's how I structured the content from your documents:

  • Executive summary pulls from your RFP response's recommendation section
  • Challenges slide uses the three pain points from your discovery notes: fragmented patient communication, 23% no-show rate, and staff burnout from manual outreach
  • Case study features Northern Health Partners (34% improvement in appointment adherence)—the closest match to their situation from your past work

Let me know what's working and what you'd like adjusted.

4

Follow up prompts

Continue the conversation with Claude to refine, expand, or explore further.

Generate or embed visual assets directly into your slides

If you need visuals—a logo, product screenshot, chart, or diagram—describe what you need and Claude can generate and embed them directly in your slides.

Next
Ask Claude

Iterate when something feels off

You don't need to know exactly what's wrong. Describe what you're noticing—"this slide feels too busy" or "something's off about the flow"—and Claude can offer alternatives or diagnose the issue.

Next
Ask Claude

Save your preferences for future materials

After several rounds of iteration, Claude has learned your taste. Ask it to document what worked, color choices, layout principles, what you rejected, so you or a teammate can start from those preferences to create follow up materials or on the next proposal.

Create a style guide based on what we landed on. Include the design choices that worked and the things I asked you to change. Additionally, create a one-page PDF summary I can email after the meeting in the same visual style.

Next
Ask Claude
5

Tricks, tips, and troubleshooting

Reference earlier decisions as you iterate

With Opus 4.5, the conversation holds context across many rounds of feedback. You can say "use the same layout approach as the challenges slide" or "go back to the color we used before" without re-explaining. This keeps iterations faster and more consistent.

Extended Thinking helps when synthesizing multiple sources

When Claude needs to pull from discovery notes, RFPs, and past proposals to build a cohesive narrative, Extended Thinking gives it time to plan how the pieces fit together. The model also reasons through visual hierarchy and slide structure more carefully, so you spend less time fixing layouts and formatting. For decks with data visualizations or complex information, the difference in polish is noticeable.

Ready to try for yourself?

Connect your Drive, point Claude to your client materials, and describe the deck you need. Claude synthesizes the content and handles the design while you shape it through feedback until it's suited to your standards and ready to present.
Try in Claude
Open artifact in new window