Professional
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Extended Thinking

Create brand assets from business docs

Transform your business documents into cohesive visual brand materials using Canva integration.
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  • Author
    Anthropic
  • Category
    Professional
  • Model
    Sonnet 4.5
  • Features
    Connectors
    Extended Thinking
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    https://claude.com/resources/use-case/create-brand-assets-from-business-docs
1

Describe the task

Claude can analyze your existing business documents to identify your brand's visual DNA—the colors, fonts, tone, and messaging patterns that already define your company. Instead of starting from scratch, it extracts these elements and creates specific design briefs for Canva that maintain consistency across all your materials.

Upload your business documents and tell Claude what type of brand assets you need to create. It will analyze your existing brand elements and generate actionable Canva templates and design directions.

I need to create cohesive brand assets for my consulting business using the documents I've uploaded. Right now my materials look inconsistent—different fonts in presentations, varying color schemes, and mixed messaging.

Please analyze my uploaded documents to identify my core brand elements including color palette, typography preferences, and voice. Then create specific Canva design briefs for a business card, LinkedIn banner, and presentation template that all work together visually.

I want my brand to feel professional but approachable, and I need templates I can easily customize for different clients while maintaining visual consistency.

Next
Ask Claude
2

Give Claude context

Your existing business documents contain a wealth of brand information—color choices in presentations, language patterns in proposals, and visual hierarchies in reports. Claude analyzes these patterns to create a cohesive brand system rather than generic design suggestions.

Required context

Connect your Google Drive to access business documents directly, and enable Canva so Claude can create specific template recommendations. Upload documents that represent your current brand presence—the more variety you provide, the better Claude can identify consistent elements versus outliers that need standardizing.

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Brand guidelines or style guide
Recent presentations or pitch decks
Brand guidelines or style guide

Optional context

Turn on Extended Thinking to see how Claude identifies brand patterns across your documents and makes design decisions.

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3

What Claude creates

I've analyzed your documents and created cohesive brand guidelines with specific Canva design briefs.

From Claude

I've extracted your brand DNA from the uploaded documents and created a comprehensive design system for your consulting business.

What's included:

  1. Brand Analysis & Canva Design Brief (Document)
    Your core color palette (navy, warm gray, accent blue), typography hierarchy, and voice guidelines. Includes specific Canva template recommendations for business cards, LinkedIn banners, and presentation layouts with exact font pairings and color codes.

Each design brief includes rationale for why these choices support your "professional but approachable" positioning, plus customization notes for client-specific variations while maintaining brand consistency.

4

Follow up prompts

Continue the conversation with Claude to refine, expand, or explore further.

Create campaign variations

Adapt your core brand elements across different marketing channels. Claude can create channel-specific design briefs that maintain visual consistency while optimizing for each platform's requirements.

Create three Canva design variations of this brand approach: one for LinkedIn posts, one for email headers, and one for presentation covers. Keep the same visual identity but optimize the layouts and messaging for each format.

Next
Ask Claude

Audit existing materials

Compare current assets against your new brand guidelines to identify inconsistencies. Claude can spot specific areas where existing materials drift from your established visual identity.

Compare my existing marketing materials against these brand guidelines and suggest specific improvements for consistency. Point out where colors, fonts, or messaging diverge from the standards we just established.

Next
Ask Claude

Build style variations

Create themed versions of your brand system for different client types or service offerings. This lets you maintain core identity while adapting tone and emphasis for specific audiences.

Create two style variations of this brand system: one version that feels more corporate for Fortune 500 clients, and another that's warmer for small business clients. Keep the same visual foundation but adjust tone and emphasis.

Next
Ask Claude
5

Tricks, tips, and troubleshooting

Upload your messiest documents first

Inconsistent materials reveal the most about what needs standardizing. If you have a deck with three different fonts and a business card in different colors, Claude can identify which elements appear most frequently and recommend keeping those while flagging the outliers. The chaos actually helps Claude understand your authentic brand versus one-off design choices.

Let Extended Thinking show its work

Enable Extended Thinking to see how Claude identifies patterns across your documents. You'll watch it compare color usage, analyze font consistency, and weigh different messaging approaches before making recommendations. This reasoning process helps you understand why certain elements got selected for your brand system and lets you course-correct if the analysis missed something important.

Start with templates, not blank canvases

When Claude recommends specific Canva templates, those structured formats work better with its systematic approach than starting from scratch. Claude can analyze template elements systematically and map your brand elements to existing design frameworks. You'll get more polished results by customizing proven templates than building entirely new layouts.

Connect Google Drive for deeper analysis

The Google Drive integration lets Claude access your actual business documents without you manually uploading each file. This means it can analyze that client proposal from six months ago alongside your recent pitch deck to identify consistent brand elements you might have forgotten about. More documents equals better pattern recognition.

Specify your positioning upfront

Notice how the example prompt includes 'professional but approachable'—this positioning guides every design choice Claude makes. Without this context, you'll get technically consistent brand elements that might not match your business personality. Your brand positioning is the filter that turns raw visual elements into strategic design decisions.

Ask for the design rationale

Claude doesn't just pick colors and fonts randomly—it can explain why a navy blue conveys trustworthiness for consulting or why certain font pairings support your approachable positioning. Understanding the reasoning behind recommendations helps you make better customization decisions later and builds your own design intuition over time.

Download for working templates

The in-chat preview shows you what Claude created, but download the actual files to get templates you can edit in Canva. The downloadable versions include all the specific color codes, font selections, and layout specifications that make customizing for different clients straightforward while maintaining visual consistency.

Use variety to identify your true brand

If all your documents look exactly the same, Claude can't distinguish your intentional brand choices from default template settings. Upload materials from different time periods, various purposes, and multiple platforms. The elements that stay consistent across this variety represent your authentic brand DNA, while the variations show what needs standardizing.

Ready to try for yourself?

Transform your scattered brand elements into professional visual consistency.
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