Skills lets you package your complete brand identity once. Upload your color palette, define your typography standards, specify when to use which elements. Claude can then apply your brand guidelines automatically in any chat, whether it's for a quarterly report, client presentation, or internal spreadsheet.
Creating this skill takes minutes. To start, walk through your brand colors and fonts, explain which elements should be styled how. Claude will use this information to package everything into a skill that activates whenever you create visual content.
I want to create a skill that applies our company's brand guidelines to any presentation, document, or spreadsheet I create in Claude.
I'm uploading our brand style guide PDF that shows our complete visual identity. Here's what needs to be applied:
Color Palette:
Dark: #141413 (primary text, dark backgrounds)
Light: #faf9f5 (light backgrounds, text on dark)
Mid Gray: #b0aea5 (secondary elements)
Light Gray: #e8e6dc (subtle backgrounds)
Orange: #d97757 (primary accent for important elements)
Blue: #6a9bcc (secondary accent)
Green: #788c5d (tertiary accent)
Typography:
Headings (24pt and larger): Poppins font, bold weight
Body text: Lora font, regular weight
Fallbacks: Arial for headings if Poppins unavailable, Georgia for body if Lora unavailable
Application Rules:
Apply Poppins to all slide titles and document headings
Apply Lora to body text and paragraphs
Use dark color for primary text on light backgrounds
Use light color for text on dark backgrounds
Make this skill activate automatically whenever I'm creating presentations, documents, or spreadsheets so I don't have to specify brand guidelines every time.
This workflow leverages Claude's skills system. In Settings > Capabilities > Skills, make sure code execution and file creation is turned on so you have the ability to create Skills.
Upload files or past work to serve as examples, templates, or references that Claude can integrate into or reference within the skill. Claude can include and reference a range of file types within skills.
Turn on Extended Thinking to help Claude make sophisticated decisions about when to apply which brand elements based on visual hierarchy and content importance.
Claude walks you through the skill creation, asking clarifying questions about edge cases and application priorities. After Claude creates your skill package, upload it through chat or enable it in. The skill activates automatically when you create any visual content.
I'll help you create a comprehensive brand guidelines skill that automatically applies your visual identity to all presentations, documents, and spreadsheets. Let me start by reading the skill creation guide and then examining your brand PDF.
Reading the skill creator guide to understand best practices for creating this brand guideline…
I've created a comprehensive skill that will automatically apply your company's brand guidelines to every presentation, document, and spreadsheet you create in Claude. Here's what you're getting:
View your brand-guidelines.skill
The skill includes:
Color Palette:
Typography:
The skill activates automatically whenever you:
You don't need to mention brand guidelines - it just works! Just ask for what you need:
And the brand guidelines are automatically applied with:
I've also created helpful reference materials:
Smart & Automatic:
Comprehensive:
Professional Quality:
You can also upload the brand PDF you mentioned if you'd like me to cross-reference or enhance the skill with additional assets from it. But as it stands, the skill is fully functional and ready to use with all the specifications you provided!
Create new content and watch your brand apply automatically without specifying colors or fonts. Claude handles all visual styling decisions based on your uploaded guidelines, letting you focus on content rather than formatting details.
Create a quarterly business review presentation covering revenue growth, customer acquisition, and market expansion. Use our brand guidelines.
Make changes or add additional visual standards to your skill as your brand evolves. Simply tell Claude your desired output, and it will edit your Skills as your needs evolve.
Update my brand guidelines skill. Use the dark background with light text for all title slides, but keep content slides light. Make the heading font size 28pt instead of 24pt. Also, add our new product colors to the brand guidelines skill: Purple #8B7AB8 for premium features, Teal #4A9B9B for analytics content. These should be used in charts when presenting those specific topics.
Skills are composable, meaning they can reference eachother for Claude to use them together. Your ‘design-excellence’ skill can work with other skills you've created—like brand-guidelines, writing-standards, or company-templates—to produce work that's both visually sophisticated and aligned with your other requirements
Apply design-excellence and use my brand-guidelines skill: Create a 4-slide pitch deck for our new product launch. Opening slide with product name and tagline, problem/solution slide, key features with icons, closing CTA. Make it look professionally designed while following our brand colors, fonts, and voice from the brand guidelines.
Download the skill and open SKILL.md to see exactly how Claude interprets your brand rules. Edit directly in markdown if you need to adjust hex codes, font sizes, or application logic without going through a full conversation.
The same skill applies to PowerPoint presentations, Word documents, and Excel spreadsheets. Your brand stays consistent regardless of format. Create the skill once, use it everywhere.
When you ask Claude to create a skill, Claude uses the skill-creator skill behind the scenes. This skill teaches Claude how to package your workflow into proper SKILL.md format, organize your files correctly, and bundle everything into a working ZIP. You just describe your process in conversation. Skill-creator handles translating "I want bullets here and prose there" into the technical structure Claude needs. You don't see this happening—it just works. For a deeper look at building skills through conversation, see How to create a skill with Claude.
Chat with Claude to package your brand guidelines into a skill. Upload your style guide, specify your colors and fonts, and activate automatic brand consistency across everything you create.
