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Create brand assets

Generate professional business cards, flyers, and marketing materials that match your exact branding guidelines—ready to print or edit.
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  • Category
    Professional
  • Model
    Sonnet 4.5
  • Features
    Web Search
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    https://claude.com/resources/use-case/Create-brand-assets
1

Describe the task

Claude's ability to read images, process design references and write code allows it to quickly generate visual materials that capture your preferred style across formats. Claude can turn ideas, handwritten sketches, or brand documents into custom assets and QR codes—ready to edit or print.

Tell Claude what materials you need and upload your branding guidelines so Claude can match your visual identity.

I need two things for my coffee shop, Morning Ritual:

1. Business card (3.5" × 2") with:

  • My contact info: 125 Hudson Street, New York, NY 10013, morningritualnyc.com
  • QR code to my website (make this with rounded corners instead of blocky squares—more organic and unqiue)
  • Print specs: 32pt cardstock, soft-touch coating, with bleeds and crop marks

2. Matching flyer (18" × 24") that I can:

  • Edit in the future if needed
  • Print professionally for our storefront

Match my branding guidelines document I've uploaded. Follow the typography, colors, and spacing exactly, dawn-inspired with soft watercolor circles, paper grain, and organic dispersion with a  premium, hand-crafted feel. Make sure no elements overlap or run off the page. Keep everything balanced and print-ready. 

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2

Give Claude context

Your brand guidelines document tells Claude the specific details to maintain visual consistency. This can include your typography choices (fonts, sizes, weights), color palette (hex codes and when to use each color), spacing rules (margins, padding, hierarchy), and aesthetic direction (mood, style, design principles).

Required context

Upload your branding guidelines so Claude can match your exact visual identity—typography, colors, spacing, and overall aesthetic.

In this case, the style guide and brand logo are uploaded as PDFs.

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Style guide
Style guide

Optional context

Turn on Extended Thinking for higher-quality file creation.

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3

What Claude creates

Claude generates files that match your branding guidelines—ready to send to the printer or edit yourself.

From Claude

I'll create your Morning Ritual materials following your branding guidelines.

Your deliverables:

  1. Business Card PDF – morning_ritual_business_card.pdf
    Print-ready 3.5" × 2" with 1/8" bleeds, crop marks, watercolor-style dispersed background circles (inspired by painterly aesthetics), paper grain texture, layered typography with letterpress-style depth, and an elegant QR code with rounded corners. Specs included for 32pt cardstock with soft-touch coating.

  2. QR Code – morning_ritual_qr.png
    High-resolution QR code with rounded corners for organic, elegant appearance. Link to your website.
  1. Promotional Flyer PDF – morning_ritual_poster.pdf
    Print-ready 18" × 24" with watercolor-inspired dispersed circles, paper grain texture, layered typography with depth, brand values, and complete contact details. CMYK color, 300 DPI, ready for professional printing.

All materials feature painterly watercolor aesthetics with soft dispersed circles, paper grain texture for tactile feel, and layered typography that creates letterpress-style depth. Warm browns (#5F4738, #8B7355), cream backgrounds (#F9F7F3), terracotta and beige accents. No overlapping elements, proper spacing throughout, print-ready specifications included.

4

Follow up prompts

Continue the conversation with Claude to refine, expand, or explore further.

Create a brand document for future work

After your design collaboration, instruct Claude to create a reference document from the insights shared through out the chat. This transforms your conversation into reusable knowledge you can provide as reference when working with Claude in the future.

Based on our conversation and the materials you just created, write a comprehensive brand guidelines document that captures: color palette with exact hex codes and usage rules, typography specifications (fonts, sizes, weights, spacing), the watercolor and letterpress aesthetic principles, paper grain texture approach, and how to maintain this handcrafted quality. Save this so future conversations can reference it instead of the original files.

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Extend your brand to digital

Ask Claude to digitize your existing print materials and develop new digital content to develop an online presence.

Create an HTML page that matches the aesthetic of these print materials—same watercolor circles, paper grain texture effect, layered typography. Include: hero section with the logo, menu with prices, location and hours, and the same elegant feel as the cards. Then walk me through how to deploy it on Netlify or GitHub Pages.

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5

Tricks, tips, and troubleshooting

Prevent layout issues upfront

Include audit instructions in your initial prompt: "Make sure no elements overlap, nothing extends past the bleed area, all text stays within safe margins, and the QR code has clear space around it." This prompts Claude to review its work thoroughly on the first attempt, reducing the need for revisions.

Use reference  files to bypass lengthy prompts

Upload brand styling documents and screenshots of designs you want to match rather than describing them in words. Tell Claude "match this visual approach" and it quickly interprets the aesthetic—typography style, color relationships, spacing rhythm, overall mood. Visual examples capture subtle qualities that are difficult to articulate in text.

Create a Skill for consistent quality

After refining these materials to your satisfaction, turn the workflow into a reusable Skill. Have a conversation with Claude about creating a skill that captures your specific branding approach, then upload your style guidelines and reference documents to it. Future design requests automatically apply this expertise without re-explaining.

Ready to try for yourself?

Bring your ideas to Claude and create brand materials you can edit or send to production.
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